Article Submissions
Much like Press
Release Marketing, industry specific articles and whitepapers
are written and distributed to Article Submission sites which in-turn
provide them to people and webmasters looking for content for their
websites. The phenomenon contrasts a Press Release due to its non-news
format. Articles also differ from a company's profile/marketing
documents as they are of a neutral nature. More often than not, they
are served in public interest to address an industry wide issue or
subject.
Similar to a Press Release, these articles are subject to
human moderation and only the approved ones make their way to the
website. An article submission website may or may not charge us for
submitting an article, however once approved, it makes the article
available for distribution with proper attribution given to the author.
The link equity that can be generated through an article depends on the
popularity of the article submission website. More popular a website,
widespread would be its distribution allowing well written articles to
generate substantial one-way incoming backlinks through subscriber
sites which host the articles with attribution.
Useful Tips
It's important to ensure that compelling neutral content is created
having a potential to get widely distributed as a generic article or
write-up. A good article or whitepaper once created needs to be
selectively submitted to recognized article submission engines as they
carry a potential to generate links through distribution. Also, more
often than not, their navigational architecture and strong internal
link structure, allow maximum distribution of link equity that the
sites develop over time.
It's important to clearly study and understand the guidelines of these
submission sites as the better ones enforce thorough human scrutiny and
as a result, the acceptance rates aren't very promising.
At LinkCredible, not only do we ensure selection of quality websites
for submissions, we also provide expert insights in creation and
optimization of these articles and other content modules. The success
of a well executed article submissions campaign depends upon a
combination of content based optimization and selection of search
engine recognized destinations which bring in substantial link value.
Please feel free to Contact Us or Email us your queries at regarding your link building requirements for article submissions or any other form of link building.
