Press Release Marketing
Companies frequently issue Press Releases to report developments and events regarding them. Leveraging the marketing potential of a Press Release is Press Release Marketing.
Traditionally, this function is handled by external ad-agencies having a strong network with the media. They formulate and report the Press Releases which then get distributed as news items. However, with the advent of internet, a traditional ad-agency can now be replaced by what we know as a Press Release Distribution Engine (e.g. PRWeb.com). These distribution engines generate numerous media contacts by way of subscriptions (i.e. a journalist or a reporter, interested in tracking news by source, type etc. does so by subscribing to the Press Release Distribution Engine, which provides him news items based on his preference and interests). As the systems are programmed for automatic operation, they bring in massive scalability through a wide distribution network.
In the link building parlance, Press Releases are important as they provide excellent opportunity to target “content based one-way links” from reputed news and media destinations which host your Press Release. When a Press Release is generated, it is also optimized to target chosen keywords and backlinks to the concerned website (i.e. the client’s site) are added through content of the Press Release. Once distributed, the Press Release gets picked up by numerous media sources and usually is added as-is to the news destination site. These news sites more often than not command strong search engine recognition. Content is important to them and hence they archive almost all their content. As a result, the Press Releases which get picked up, get crawled by search engine spiders over time, providing excellent link equity to the clients’ sites.
Some Recommendations
While link building through Press Releases, it is important to note that we do not have much control over the destinations which pick up the Release as distribution engines act as mediators. Thus, it matters to select the distribution engines which have generated reputation over the years and have a wide distribution network. In addition to that, the distribution engines provide us with opportunities to further optimize the Release and target audience based on geographies, interests etc. which improves impact and link building effectiveness of the Press Release.
Please feel free to get in touch with us to discuss your Press Release Marketing requirements or general link building requirements. Do fill the form here to Contact Us or send an email at info@linkcredible.com.
