Reciprocal Linking
Reciprocal Links refers to the process of link exchange or trading of web links. Most of the search engine spiders give importance to link popularity while assigning rankings for natural search results. This came about as a simple outcome of the fact that if your website is good, more and more websites would want to link to you. Since it is difficult to establish incoming links without giving an outgoing link, exchanging links or trading links with other websites became an important factor.
Search engines give credits to quality links. It is with the help of these links that they determine whether or not, a website is relevant for a particular search. Quality backlinks also help Search Engine in determining the rankings for your site. Google along with other seacrh engines gives a lot of preference to good and relevant backlinks, while ranking a site.
The Quality of the backlinks depend on genuineness and richness of the content of a particular website which is linking to us, or which we are linking to. The most significant factor in determining the quality of the links is the Relevancy . By relevent, we mean that particular link belongs to a site which is content rich and genuine, and, belongs to the same theme of websites as ours. In simple words, we can say that it is related to our website, so the link coming from their site would be relevant to us. Search engines give alot of weightage to this relevancy.
